About Us


Company Profile

Robinsons Appliances Corporation is the appliances and consumer electronics format of the publicly listed Robinsons Retail Holdings, Inc. – the second largest multi-format retail chain operator in the Philippines.

Established in 2000 with headquarters located at 110 E. Rodriguez Jr. Ave., Libis, Quezon City, Philippines, it now operates a network of close to 100 branches located in key establishments nationwide, bringing a wide array of quality appliances and consumer electronics closer to the market.

Over the years, it has developed expertise in delivering value-for-money solutions to both residential and commercial clientele. With its commitment to excellence, it strives to constantly improve its services to provide innovative methods in satisfying unique customer needs.


To be the leading appliances retailer in the Philippines offering unparalleled customer experience through global brand assortment and dependable value- adding services. 



As an appliance retailer preferred by most Filipino consumers, we are committed to:

  • Offer top quality products that complement the lifestyle of our customers
  • Grow our network of strategically located stores nationwide
  • Improve continuously our services and image to serve our customers better
  • Generate profit for our shareholders and rewarding opportunities for our valued business partners
  • Provide employment to Filipinos and develop them to reach their maximum career potential